MGB Heart

Mass General Brigham launched the MGB Heart system service line in FY24. In FY25, MGB Heart will evolve to include Vascular as an offering and marketing will support the development of Mass General Brigham Heart and Vascular.  

The immediate task at hand is to identify a full-funnel approach to continue to support MGB Heart and Vascular through paid, owned and earned. The goal for paid remains the same - to inform and build awareness with key internal and external stakeholder groups while driving patient volume amongst key service line and sub-service line priorities.